How Sales Teams Can Use Online Reviews to Convert Prospects
Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That's the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson's mouth is a lie. That they're looking to...
How to Fully Optimize Your Google My Business Listing
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy....
Look Beyond the Stars (Your Customers Do)
Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management. The reality is that everyone digests online reviews differently. The...
Unlock the Post-Sale Review: Personalizing Your Email Campaign
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction. Sure, happy customers love to refer...
The Crucial Component Your Inbound Marketing Funnel is Missing
Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner....
Want Amazing Reviews? Make a Face-to-Face Request
You've worked wonders for your customer. Now it's time to ask for their feedback. Which usually triggers our fears of rejection. Many of us take the easy way out. We send out a quick email asking for a review It's fast, convenient and free. It also removes us from the...
Your Employee Gets Called Out In an Online Review. Now What?
Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star as far as you're concerned. On the other hand, your customer may be right. Both your...
Managing The Reputation of Your Business
Positive engagements are going to build loyalty and trust. This also applies to negative online reviews as well. Negative online reviews, while not exactly something you want, they provide an opportunity creating a positive online reputation for your business, so don’t ignore them.
Negative Online Reviews – Don’t Ignore Them
Positive engagements are going to build loyalty and trust. This also applies to negative online reviews as well. Negative online reviews, while not exactly something you want, they provide an opportunity creating a positive online reputation for your business, so don’t ignore them.
Turn Your Negative Online Reviews into a Win
Let’s be honest, even when you’re doing your best to deliver top quality services to your customers, there is still a chance of making a mistake at some point. For example, you’re a business owner that’s working around the clock to be the leader in the local market....