Get More Facebook Recommendations

Everything you need to know about using Facebook to get more reviews for your business

Reviews posted on Facebook are meant to represent experiences genuine customers

Let’s talk about how your business can start collecting more Facebook recommendations and grow revenue.

Facebook is not only the largest social media platform in the world. It’s also a place where potential customers can discover new businesses through online reviews. Facebook recommendations help to provide social proof to your customers and help your business get discovered.

Every business needs customer reviews. After all, 92% of customers consult customer reviews before making any kind of purchase decision. The more reviews you have, the better the online reputation you have, and the more trustworthy your business looks to potential customers. A business with a hundred reviews looks a lot better than a competitor with three.

Let’s talk about how you can get new recommendations on Facebook and make a great first impression on anyone who stumbles on your business online.

Get New Facebook Recommendations Authentically

Facebook is one of the biggest social media platforms on the Internet. It’s estimated that Facebook has more than 2.6 billion monthly active users. This presents a great opportunity for customers and prospects to engage with your business on the platform. They can like, share and comment on posts. Use Facebook Messenger to communicate directly with the business and can also leave a review (recommendation) showing their satisfaction.

Reviews posted on Facebook are meant to represent the genuine experiences of real customers. As a result, potential customers value the social proof they provide. Studies show that 92% of customers consult reviews before making any purchase decision. Facebook is the second-largest review site on the Internet, right behind Google reviews.

Facebook Reviews are now Recommendations

Facebook’s review system is unique, since it’s one of the few review sites on the Internet that doesn’t use the overall star rating system.

While Facebook had used the overall star rating for many years, in 2018, the social media giant decided to switch to a binary system. Instead of recommending your business out of 5 stars, customers now have just two options to rate your business: Recommend or Don’t Recommend. All of your old reviews are factored in as part of your Recommendation Score. This score takes into account your old reviews posted under the overall review rating as well as the ratio of customers who would recommend your business.

Facebook Recommendations and Visibility

In its early days, Facebook had a proprietary algorithm called EdgeRank which determined what content showed up on users’ News Feed. The algorithm was based on three factors:

Affinity
Affinity measures how much the user has interacted with your page in the past. The more they interact with the page, the more likely it is that you’ll show up in their News Feeds.

Weight
Weight measures the importance of each different interaction. Facebook sees some interactions as more important than others. For example, a review with a photo or a video is a more important interaction than a plain-text review.

Time Decay
This factor measures how long ago the customer’s interaction with your business took place. The more time passes, the less importance EdgeRank gives to the interaction.

Facebook’s proprietary algorithm has gotten more and more complicated over the years. However, these three factors of affinity, weight, and time decay still hold great importance in determining what shows up in users’ News Feeds. Facebook reviews affect two of these three factors: affinity and weight. That means the more reviews your business gets, the greater the likelihood of potential customers discovering your Facebook profile.

Facebook Recommendations and SEO

Facebook recommendations don’t just help your business get discovered on Facebook. The more Facebook recommendations that you have, the more visible your business is on search engines. Since reviews highlight the authentic opinion of local customers, Google values them highly when determining search ranking.

According to Moz, reviews are the third-largest factor determining local search ranking. It’s not just Google reviews that matter when it comes to SEO. Collecting reviews on all sites will help your business rank higher in relevant search results. Facebook is no exception. Since Facebook is an authoritative site, reviews posted on its platform are valued by Google.

How to ask for Facebook Recommendations

Want to collect more recommendations on Facebook? Here’s how you can get started.

Make the Process Simple and Easy
The harder the process of leaving a review is for the customer, the less likely they are to actually do it. A happy customer might say they’re willing to leave a review in person but might forget to do it as soon as they leave your store. After all, who has time to go and find your business’s Facebook page? Luckily, there’s a way to make the process quick and easy for the customer. Just send review requests email and texts that link directly to your Facebook business page. All the customer has to do is click the link and leave a review.

 

Timing is everything
To get the best results, make sure that you’re sending review requests on a regular basis. We’ve found that businesses get the best results when they send review requests on the same day as when a customer interacts with your business. If a customer gets a review request a month after the transaction took place, they may no longer have a clear memory of the sale. In this case, chances are that even your most satisfied customers may not write a review for your business.

 

Ask All of Your Customers for Recommendations
Some businesses are tempted to only ask a certain group of customers for reviews, who they know they think probably leave a positive review. When you are selective with review requests, you only end up hurting your business. You’re missing out on sending review requests to customers who probably would’ve recommended your business. You’re also missing the opportunity to get honest feedback that can help you improve your business. So make sure you’re sending review requests to all of your customers.

Responding to Facebook Recommendations

Customers expect responses to their reviews. This is a great way to show that your business is willing to listen to the problems of each individual customer. A study by Harvard Business Review showed that when businesses respond to all their customer reviews, they typically see more reviews and a higher overall star rating.

Here’s how you can respond to a Facebook recommendation.

1.Find the review that you want to respond to within the Reviews tab on your Facebook business page.

2.Comment on the review the same way that you would comment on one of your friend’s Facebook posts.

Here’s how you can respond to positive Facebook reviews.

• Thank the customer for the feedback- A “thank you” can go a long way in showing your appreciation and building customer loyalty.
• Keep it short and sweet- Responding to a positive review is should be short and sweet. There’s no reason to turn it into a long essay.
• Encourage the customer to come back- Leave a short note to show the customer you’d be happy to serve them again. This can be as simple as “We hope to see you soon!”

Here’s how you can respond to negative Facebook reviews.

• Apologize for the bad experience- The first step is simply saying “Sorry”. Show the customer that you regret their negative experience.
• Be polite- A bad review can be frustrating, but avoid the urge to lash out. It’s important to be polite because other customers are looking at your review responses to see what kind of service they can expect from you.
• Ask the customer to contact you directly- Provide a phone number or an email so that the customer can contact you. That way, any potential back and forth will not be in public view. Plus, if you’re able to resolve the problem in a private setting, there’s a good chance the customer can be persuaded to edit or even delete their original review.

Why You Should Send Automated Review Requests
Manually sending review requests every day is hard. With all the work that goes into running a business, it can be pretty much impossible. There’s just no time to sit down and manually send a review text or email to every customer who walked through your store on a given day.

Luckily, there’s still a way for your business to get lots of new food truck reviews on Google. Instead of sending review requests manually, you can send review requests automatically with an online reputation management system like Reputation Minded. We can integrate with Customer Relationship Management system, sending review requests to customers at the end of every business day. You can start getting a steady stream of online customer reviews without having to lift a finger.

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Your Google Reviews Are Everything to New Customers

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People that trust online reviews as much as personal recommendations

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People that say a review must be written within last 2 weeks in order to be relevant

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People that would choose a business with a 3 star or below review rating

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People that are more likely to use a business that has responded to their existing reviews

86% of people hesitate to choose a business that has negative Google reviews

Why Wait?
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94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google.