Get More Google Reviews For Your Business
Everything you need to know about using Google to get more reviews for your business
A complete guide to managing Google reviews, getting more Google reviews from customers, and reputation management. Google reviews are crucial for getting discovered in search results and building trust with potential customers. In this guide, we’ll break down how you can get Google reviews, manage and respond to them and use the power of social proof to grow revenue.
Did you know that Google reviews actually help with search rankings? Getting Google reviews for your business help you rank higher in search results in two ways.
Google trusts your customers – Google trusts reviews because they want to give their users the best and most relevant search results. Reviews show the authentic opinion of your customers. If there are thousands of people giving you 5-star reviews, chances are that your team is delivering great services — and Google responds by making sure you’re showing up whenever customers make relevant searches.
Having more Google reviews means more information for Google’s algorithm – Google also aims to give searchers relevant information. When a customer review contains relevant keywords about your business (“Awesome web design!”), it helps Google better understand the kinds of services that you offer. According to Moz, review signals make up 15.44% of your local search ranking.
How can I get Google reviews for my business?
Glad you asked. We put together a short guide to getting reviews on sites like Google My Business. But first, let’s talk about why online reviews are so important for your business in the first place.
Every business needs customer reviews. After all, 92% of customers consult customer reviews before making any kind of purchase decision. The more reviews you have, the better the online reputation you have, and the more trustworthy your business looks to potential customers. A business with a hundred reviews looks a lot better than a competitor with three.
Google reviews have the most impact because people turn to Google more than any other search engine or review site. Let’s talk about how you can get new reviews on Google and make a great first impression on anyone who stumbles on your business online.
Remember, customers trust online reviews because they’re an authentic representation of real customer opinion. All of the steps that we lay out in here are meant to get your business more reviews from your customers so that you can grow your business authentically. Some businesses resort to buying reviews instead. This is a bad idea for several reasons. First off, if customers suspect that you’re reviews are not legitimate, chances are that they probably won’t trust your 5-star review anyway. Plus, you’re taking some serious risk as a business. Google can penalize your business in rankings, making it much harder for potential customers to discover your business on search.
Luckily, you don’t have to resort to any shady tactics in order to get new reviews for your business. There are ways in which you can get more authentic reviews and build a trust-based relationship with your customers. The first step to getting new reviews on Google is making sure your business can be discovered on various different review sites. Let’s go through a couple of easy things you can do to make it easier for customers to discover your business.
This is a simple piece of advice that we recommend you do immediately if you have not already done so. Though it might sound obvious, studies have shown that only 44% of businesses have claimed their Google My Business profile.
When you’ve claimed your Google My Business profile, you can add contact information to help customers find your food truck such as phone number and address. You’re also more likely to show up higher on local search ranking. According to Moz, Google My Business factors are the single most important factor determining local search ranking. This increased visibility can make it easier for customers to discover your business and get the information they need to pay your business a visit.
Google creates profiles for existing businesses. Most of the time, all you’ll have to do find your profile and claim it. If you need to create a new Google My Business profile, click here for a quick guide.
Just like Google, Facebook has unmanaged business pages that get created when customers check in to your business. Again, by claiming these pages and updating it with relevant information, you can make it easier for customers to discover your business.
You shouldn’t just focus your attention on the major sites. After all, customers can discover your business in a wide variety of places.
Even though there might be less potential customers on these smaller sites, customers visiting these industry-specific sites are usually further along the path to purchase. They probably already know what they’re looking for, they are just deciding between a few different options. Just be sure that your business will be there to convert.
Keep track of review sites that cater to your specific industry. To do this, Google a term related to your industry. You can see a drop-down arrow to the right of relevant results. Click on this to see similar results and find the relevant sites.
Not every review request you send is going to turn into an actual review. Sometimes customers are just busy or just don’t want to leave a review. However, there are a few things you can to make sure the review requests that you do send are as effective as possible. Here are three steps to sending the best review requests possible.
Make sure to send requests to all of your customers.
Some businesses are tempted to send review requests only to a select group of customers. This is not the right way to move forward. This kind of review gating is prohibited by Google, and you might face a penalty if your business is discovered doing it.
Plus, if you’re being selective with your review requests you might be missing out on customers who would leave a positive review of your business. By sending requests to all your customers, you can make sure to get lots of quality feedback you might not have expected.
Pay close attention to timing.
When it comes to sending review requests, timing is everything. The longer you wait to send the request after the sale, the harder it will be for the customer to remember what actually took place. This means that they’ll be less likely to both leave a review and give you feedback that is actually relevant and can help you improve operations in the future.
Use a direct short link to your Google My Business page.
You want to make the process simple and easy for your customers. Even a happy customer might not want to go to the trouble of having to look for your business on multiple different review sites.
But don’t make your review URL a long string of numbers and letters. You want your URL to look clean and easy-to-click. Google recently started rolling a feature that allows businesses the ability to create a direct short link to send to their customers. Having a direct short link makes it easier to share your Google My Business profile on both marketing materials and review requests.
Manually sending review requests every day is hard. With all the work that goes into running a business, it can be pretty much impossible. There’s just no time to sit down and manually send a review text or email to every customer who walked through your store on a given day.
Luckily, there’s still a way for your business to get plenty of new online reviews on Google. Instead of sending review requests manually, you can send review requests automatically with an online reputation management system like Reputation Minded. We can integrate with Customer Relationship Management system, sending review requests to customers at the end of every business day. You can get a steady stream of new online customer reviews without having to lift a finger.
Your Google Reviews Are Everything to New Customers
People that trust online reviews as much as personal recommendations
People that say a review must be written within last 2 weeks in order to be relevant
People that would choose a business with a 3 star or below review rating
People that are more likely to use a business that has responded to their existing reviews
86% of people hesitate to choose a business that has negative Google reviews
Start Getting a Steady Stream of New Online Reviews Today!
94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google.