How to Get More Online Reviews
Automate Review Requests
Make the Process as Easy as Possible
Respond to Each Review
Important Online Review Sites
With Google being the most popular search engine, it only makes sense that it is also the most popular review site. Google accounts for 57.5% of all reviews worldwide. Take advantage of this by claiming your Google My Business profile and setting up Google reviews for your business.
Facebook is the second-largest review platform. With 2.41 billion monthly active users, Facebook is a great way for your business to gain visibility. Facebook’s wide reach makes it easier for your business to be discovered easily. Create a business page on Facebook and utilize this to start collecting more reviews for your business. (FYI Facebook now calls their reviews ‘recommendations.’)
Apart from these, there are several vertical-specific sites that you can invest your time and resources on.
Online Review Management
Let’s say you are a contractor, and one of your customers wrote a review saying that your technician left a mess behind after they finished up the job. This would be an issue you’d want to know about as soon as possible so you could rectify the situation. Similarly, if a customer had a fantastic experience with your business and wrote a glowing review about your technician, you’d want to thank the customer for their response and business.
It’s important to monitor your reviews so you can respond to them accordingly and have the best picture possible of your customer experience. Through a proper online reputation software you can effortlessly manage your reviews by:
• Sending automatic review requests right after a customer interaction.
• Getting notified when you receive negative reviews so that you can respond quickly.
• Tracking your reviews over time and identifying trends to know what your business is doing well and where you need to improve.
• The right review management software will have all of these qualities and more.
Start Collecting Online Reviews Today!
Start small. Focus on getting more Google reviews first. The more reviews you get on Google, the higher you will rank in relevant Google searches. Focusing on Google reviews is a great way to help your business be found.
Industry specific sites may be helpful. Once you feel confident with Google reviews, expand your reach to other industry specific review sites. For example, if you work in hospitality or tourism, TripAdvisor is a great site to utilize. If you’re in the auto business, Cars.com is a good site for reviews.
Get a review management system. Invest in a software that can help you send review requests via email and SMS to get feedback from your customers. It should be able to alert you the moment a new review is written on any of your business review profiles. Last but not the least, the software should be able to help you quickly respond to reviews, and track your customer feedback over time.
Enjoy the benefits of more reviews! With more reviews your business will be discovered easily online through improved SEO. By establishing your social proof through reviews, you’ll attract more customers. And finally, you’ll establish more trust and credibility for your business through having a great reputation.
Online Reviews Are The Deciding Factor For Potential Customers
People that trust online reviews as much as personal recommendations
People that say a review must be written within last 2 weeks in order to be relevant
People that would choose a business with a 3 star or below review rating